December Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 27 to December 28.

Ma Dong Seok, who is currently starring in both “Ashfall” and “Start-Up,” topped this month’s list with a brand reputation index of 7,542,349. High-ranking phrases in the actor’s keyword analysis included “Start-Up,” “Ashfall,” and “Hollywood,” while his highest-ranking related terms included “box office hit,” “reach milestone,” and “advance.”

Jung Hae In came in at a close second with a brand reputation index of 7,536,027, while Park Jung Min followed in third with a total score of 7,088,676 for December.

Check out the top 30 for this month below!

  1. Ma Dong Seok
  2. Jung Hae In
  3. Park Jung Min
  4. Gong Yoo
  5. Ha Jung Woo
  6. Lee Byung Hun
  7. Han Hyo Joo
  8. Han Suk Kyu
  9. Jo Yeo Jeong
  10. Kim Tae Woo
  11. Choi Min Sik
  12. Son Ye Jin
  13. Hyun Bin
  14. Jeon Hye Jin
  15. Lee Young Ae
  16. Gong Hyo Jin
  17. Yoon Kye Sang
  18. Lee Sung Min
  19. Kim Min Suk
  20. Lee Jung Eun
  21. Lee Sun Gyun
  22. Park Seo Joon
  23. Song Joong Ki
  24. Ra Mi Ran
  25. Yum Jung Ah
  26. Song Ji Hyo
  27. Jung Woo Sung
  28. Lee Jung Jae
  29. Kwon Sang Woo
  30. Park Sung Hoon

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