December Movie Star Brand Reputation Rankings Announced

Dec 28, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 27 to December 28.

Ma Dong Seok, who is currently starring in both “Ashfall” and “Start-Up,” topped this month’s list with a brand reputation index of 7,542,349. High-ranking phrases in the actor’s keyword analysis included “Start-Up,” “Ashfall,” and “Hollywood,” while his highest-ranking related terms included “box office hit,” “reach milestone,” and “advance.”

Jung Hae In came in at a close second with a brand reputation index of 7,536,027, while Park Jung Min followed in third with a total score of 7,088,676 for December.

Check out the top 30 for this month below!