January Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows.

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected between December 4, 2019, and January 4, 2020.

Taking the top spot once again was MBC’s “Home Alone” (“I Live Alone”)! The show recently won Variety Program of the Year at the 2019 MBC Entertainment Awards and also earned many of its stars prizes, including the Daesang (Grand Award) for Park Na Rae. The show scored a brand reputation index this month of 8,816,676, a 6.61 percent decrease from last month‘s score.

In second place was TV Chosun’s “Mister Trot,” the second season of the popular audition program “Miss Trot.” It garnered a brand reputation index of 7,540,565, an especially impressive accomplishment considering that the show made its premiere on January 2 and has therefore never appeared on the brand reputation rankings before.

In third place was MBN’s “Voice Queen,” which scored a brand reputation index of 6,872,516, a whopping 112.22 percent increase from last month.

Check out the top 30 below!

  1. “Home Alone”
  2. “Mister Trot”
  3. “Voice Queen”
  4. “Delicious Rest Stop”
  5. “Carefree Kickers”
  6. 2 Days & 1 Night
  7. How Do You Play?
  8. “Where Is My Home”
  9. Radio Star
  10. The Return of Superman
  11. “Same Bed, Different Dreams 2 – You Are My Destiny”
  12. “Gag Concert”
  13. “New Journey to the West 7”
  14. “Love on the Air”
  15. Running Man
  16. “Dogs Are Incredible”
  17. The King of Mask Singer
  18. Because I Want to Talk
  19. Happy Together
  20. “Baek Jong Won’s Alley Restaurant”
  21. “Boss in the Mirror”
  22. “My Ugly Duckling”
  23. “Amazing Saturday – Do Re Mi Market”
  24. “Sugar Man”
  25. “Ask Us Anything”
  26. “Mr. House Husband”
  27. Immortal Songs
  28. “Wife’s Taste”
  29. “Problematic Men”
  30. “Night of Real Entertainment”

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