March Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 6 to March 7.

The stars of the award-winning film “Parasite” dominated this month’s list, sweeping the top three spots for March (four if you count Park Seo Joon, who made a cameo appearance in the film and came in at No. 4 for the month).

Song Kang Ho, Jo Yeo Jeong, and Lee Jung Eun rose to No. 1, No. 2, and No. 3 in this month’s rankings respectively. Several of their co-stars also made it into the top 15, with Choi Woo Shik at No. 7, Lee Sun Gyun at No. 8, Park So Dam at No. 12, and Jang Hye Jin at No. 14.

High-ranking phrases in Song Kang Ho’s keyword analysis included “Academy,” “Bong Joon Ho,” and “Parasite,” while his highest-ranking related terms included “recognize,” “attend,” and “donate.”

Song Kang Ho’s brand reputation index for the month came out to 10,978,294, while his co-star Jo Yeo Jeong followed close behind with a total index of 9,668,655. Finally, Lee Jung Eun scored a total index of 7,769,994 for March.

Check out the top 30 for this month below!

  1. Song Kang Ho
  2. Jo Yeo Jeong
  3. Lee Jung Eun
  4. Park Seo Joon
  5. Hyun Bin
  6. Son Ye Jin
  7. Choi Woo Shik
  8. Lee Sun Gyun
  9. Gong Yoo
  10. Kim Da Mi
  11. Kim Hye Soo
  12. Park So Dam
  13. Lee Kwang Soo
  14. Jang Hye Jin
  15. Jung Woo Sung
  16. Lee Byung Hun
  17. Park Hae Jin
  18. Kim Min Jae
  19. Shim Eun Kyung
  20. Ahn Jae Hong
  21. Lee Jung Jae
  22. Kim Nam Gil
  23. Kim Min Hee
  24. Kim Ji Young
  25. Lee Yi Kyung
  26. Yoo Jae Myung
  27. Park Myung Hoon
  28. Lee Young Ae
  29. Jeon Do Yeon
  30. Kang Ha Neul

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