August Drama Actor Brand Reputation Rankings

Aug 08, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 8 and August 7.

Jo Jung Suk, who is starring in tvN’s “Hospital Playlist 2,” came in at the top of the list with a brand reputation index of 4,400,461. High-ranking phrases in Jo Jung Suk’s keyword analysis included “familiar,” “cute,” and “sweet,” while his highest-ranking related terms included “Hospital Playlist,” “Jeon Mi Do,” and “Gummy.” The actor’s positivity-negativity analysis revealed a score of 83.52 percent positive reactions.

Song Kang of JTBC’s “Nevertheless” took second place with a brand reputation index of 4,290,940 for August.

In third place was Kim So Yeon, who is currently starring in SBS’s “The Penthouse 3,” with a brand reputation index of 4,072,670.

Check out this month’s top 30!