January Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 31, 2021 to January 31, 2022.

Lee Jung Jae topped this month’s list with a brand reputation index of 9,840,853. High-ranking phrases in his keyword analysis included “Squid Game,” “You Quiz on the Block,” and “World Expo 2030 Busan,” while his highest-ranking related terms included “heartwarming,” “promote,” and “surpass.”

Choi Woo Shik came in at a close second with a brand reputation index of 9,452,189, while Lee Jung Jae’s “Squid Game” co-star Oh Young Soo took third place with an index of 7,892,367.

Jung Hae In rose to fourth place with a brand reputation index of 7,635,845 for January, while Gong Yoo rounded out the top five with a score of 5,109,460.

Check out the top 30 for this month below!

  1. Lee Jung Jae
  2. Choi Woo Shik
  3. Oh Young Soo
  4. Jung Hae In
  5. Gong Yoo
  6. Kim Da Mi
  7. Yoo Ah In
  8. Son Ye Jin
  9. Lee Kwang Soo
  10. Sol Kyung Gu
  11. Lee Yoo Mi
  12. Song Ji Hyo
  13. Lee Sun Gyun
  14. Hwang Jung Min
  15. Song Joong Ki
  16. Park Seo Joon
  17. Han So Hee
  18. Han Hyo Joo
  19. Kim Young Kwang
  20. Han Ji Min
  21. Lee Jin Wook
  22. Kim Hyun Soo
  23. Lee Byung Hun
  24. Honey Lee
  25. Girls’ Generation’s YoonA
  26. Kim Hye Soo
  27. Ma Dong Seok
  28. Jo Jin Woong
  29. Lee Seo Jin
  30. Jeon Yeo Been

Watch Lee Jung Jae in “Deliver Us from Evil” with subtitles below!

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