January Movie Star Brand Reputation Rankings Announced

Jan 31, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 31, 2021 to January 31, 2022.

Lee Jung Jae topped this month’s list with a brand reputation index of 9,840,853. High-ranking phrases in his keyword analysis included “Squid Game,” “You Quiz on the Block,” and “World Expo 2030 Busan,” while his highest-ranking related terms included “heartwarming,” “promote,” and “surpass.”

Choi Woo Shik came in at a close second with a brand reputation index of 9,452,189, while Lee Jung Jae’s “Squid Game” co-star Oh Young Soo took third place with an index of 7,892,367.

Jung Hae In rose to fourth place with a brand reputation index of 7,635,845 for January, while Gong Yoo rounded out the top five with a score of 5,109,460.

Check out the top 30 for this month below!