May Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 7 to May 7.

BTS topped the list for the 48th consecutive month with a brand reputation index of 11,573,221, marking a full four uninterrupted years at No. 1. High-ranking phrases in BTS’s keyword analysis included “In the SEOM,” “Suga,” and “Jungkook,” while their highest-ranking related terms included “record,” “long-running,” and “pre-book.” The group’s positivity-negativity analysis also revealed a score of 88.71 percent positive reactions.

Meanwhile, BIGBANG held onto their spot at second place for the second consecutive month with a brand reputation index of 5,004,703.

Finally, NCT rose to third place for May with a brand reputation index of 2,470,840.

Check out the top 30 for this month below!

  1. BTS
  2. BIGBANG
  3. NCT
  4. SEVENTEEN
  5. MONSTA X
  6. EXO
  7. THE BOYZ
  8. TXT
  9. ASTRO
  10. Stray Kids
  11. BTOB
  12. WINNER
  13. Super Junior
  14. SHINee
  15. TREASURE
  16. INFINITE
  17. ATEEZ
  18. ONF
  19. 2PM
  20. Wanna One
  21. Highlight
  22. ENHYPEN
  23. VIXX
  24. P NATION (TNX)
  25. DKZ
  26. SF9
  27. MIRAE
  28. PENTAGON
  29. TVXQ
  30. GOT7

Source (1)


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