BLACKPINK Sets New Personal Best After Surpassing 1.5 Million Stock Pre-Orders In Only 1 Week
In just one week, BLACKPINK has recorded a new personal best in stock pre-orders!
According to BLACKPINK’s agency YG Entertainment on August 18, the group’s upcoming second studio album “BORN PINK” has already surpassed 1.5 million stock pre-orders in one week. This marks an impressive new record for the group!
The number of stock pre-orders is the amount of album stock that is produced prior to the album’s release. This number is the estimated demand calculated based on various factors, including the number of albums that were pre-ordered by fans.
With “BORN PINK” being released on September 16, an agency representative confidently shared taking this upcoming month into consideration, it’s certain that BLACKPINK will surpass 2 million stock pre-orders and it’s possible for the record to surpass even 3 million.
“BORN PINK” is BLACKPINK’s first album since releasing “THE ALBUM” in October 2020. With “THE ALBUM,”, BLACKPINK became the first Korean girl group to surpass 1 million stock pre-orders. Since then, only aespa‘s “Girls” has been able to break that record.
BLACKPINK will drop their pre-release single “Pink Venom” on August 19 at 1 p.m. KST, while their full “BORN PINK” album will be released on September 16. Later this month, BLACKPINK is also set to perform “Pink Venom” at the MTV Video Music Awards.