September Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 30 to September 30.

BLACKPINK topped this month’s list with a brand reputation index of 10,134,444 for September.

BTS rose to second place with a brand reputation index of 7,991,418, marking an 18.91 percent increase in their score since last month.

Soccer star Son Heung Min took third place for the month with a brand reputation index of 6,992,036, marking a 23.63 percent rise in his score since August.

Lee Jung Jae climbed to fourth place after seeing an impressive 77.91 percent increase in his brand reputation index since last month, bringing his total score for September to 6,499,191.

Finally, IU came in at a close fifth with a brand reputation index of 6,473,901, marking a 20.04 percent rise in her score since August.

Check out the top 30 for this month below!

  2. BTS
  3. Son Heung Min
  4. Lee Jung Jae
  5. IU
  6. Lim Young Woong
  7. Yoo Jae Suk
  8. Girls’ Generation
  9. IVE
  10. Park Eun Bin
  11. TWICE
  12. Lee Chan Won
  13. NCT
  14. Kang Daniel
  15. Kim Ho Joong
  16. NewJeans
  18. Red Velvet
  19. Baek Jong Won
  20. Young Tak
  21. Girls’ Generation’s Taeyeon
  22. Lee Jong Suk
  23. Lee Seung Gi
  24. Kim Yuna
  25. Hyun Bin
  26. Oh My Girl
  27. Song Ga In
  28. Jung Woo Sung
  29. Lee Byung Hun
  30. Kim Jong Min

Watch Lee Jung Jae in “Deliver Us from Evil” with subtitles below!

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