September Star Brand Reputation Rankings Announced

Oct 01, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 30 to September 30.

BLACKPINK topped this month’s list with a brand reputation index of 10,134,444 for September.

BTS rose to second place with a brand reputation index of 7,991,418, marking an 18.91 percent increase in their score since last month.

Soccer star Son Heung Min took third place for the month with a brand reputation index of 6,992,036, marking a 23.63 percent rise in his score since August.

Lee Jung Jae climbed to fourth place after seeing an impressive 77.91 percent increase in his brand reputation index since last month, bringing his total score for September to 6,499,191.

Finally, IU came in at a close fifth with a brand reputation index of 6,473,901, marking a 20.04 percent rise in her score since August.

Check out the top 30 for this month below!