December Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 22 to December 22. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 5,142,589, marking a staggering 166.78 percent increase in his score since October (the last time the rankings were published). The athlete’s highest-ranking related terms included “strong effect,” “increase,” and “proceed,” while his positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

BTS took second place in the rankings with a brand reputation index of 3,454,403, marking a 31.24 percent rise in their score since October.

Meanwhile, BLACKPINK came in third place with a brand reputation index of 2,627,304.

Finally, IU and Lim Young Woong rounded out the top five for December at fourth and fifth places respectively.

Check out this month’s top 30 below!

  1. Son Heung Min
  2. BTS
  4. IU
  5. Lim Young Woong
  6. NewJeans
  7. Lee Jung Jae
  8. Yoo Hae Jin
  9. Kim Hye Soo
  10. Son Suk Ku
  11. Gong Yoo
  12. Kim Ho Joong
  14. ASTRO’s Cha Eun Woo
  15. Kang Daniel
  16. IVE
  17. Kim Yuna
  18. Yoo Jae Suk
  20. Ahn Jung Hwan
  21. Park Eun Bin
  22. Hyun Bin
  23. Lee Byung Hun
  24. Kim Go Eun
  25. Red Velvet
  26. Lee Seo Jin
  27. TWICE
  28. Lee Chan Won
  29. Jeong Dong Won
  30. Jung Woo Sung

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