May Movie Star Brand Reputation Rankings Announced

May 29, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 29 to May 29.

Son Suk Ku topped this month’s list with a brand reputation index of 7,088,816. High-ranking phrases in his keyword analysis included “Baeksang Arts Awards,” “Nine Puzzle,” and “model,” while his highest-ranking related terms included “gentle,” “sweet,” and “sexy.” The actor’s positivity-negativity analysis revealed a score of 83.36 percent reactions.

Meanwhile, Song Joong Ki took second place in the rankings with a brand reputation index of 6,229,237.

Ma Dong Seok rose to third place with a brand reputation index of 4,646,599, marking a 26.12 percent increase in his score since March (the last time the rankings were published).

Jeon Do Yeon climbed to fourth place with a brand reputation index of 3,814,429, and Kim Hye Soo came in at a close fifth with a total score of 3,677,168 for May.

Check out the top 30 for this month below!