August Movie Star Brand Reputation Rankings Announced

Aug 15, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from July 10 to August 10.

Jung Hae In topped this month’s list with a brand reputation index of 5,083,009, marking a 41.96 percent increase in his score since July. High-ranking phrases in his keyword analysis included “D.P. 2,” “Ahn Jun Ho,” and “Grain of Sand,” while his highest-ranking related terms included “neat,” “heartwarming,” and “heart fluttering.” Jung Hae In’s positivity-negativity analysis also revealed a score of 83.05 percent positive reactions.

Jo In Sung took second place in the rankings with a brand reputation index of 4,792,131, marking a modest 2.97 percent rise in his score since last month.

Meanwhile, Son Suk Ku came in at a close third with a brand reputation index of 4,553,359.

Ha Jung Woo rose to fourth place with a brand reputation index of 4,445,539, marking an impressive 76.98 percent increase in his score since July, while Lee Byung Hun rounded out the top five for August with a score of 4,359,423.

Check out the top 30 for this month below!