September Movie Star Brand Reputation Rankings Announced

Sep 30, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from August 25 to September 25.

Go Yoon Jung shot to the top of this month’s list after seeing a whopping 205.58 percent increase in her brand reputation index since August, bringing her total score to 8,480,355 for September. High-ranking phrases in Go Yoon Jung’s keyword analysis included “solid,” “dominate,” and “happy,” while her highest-ranking related terms included “Moving,” “fight scene,” and “Ryu Seung Ryong.” The actress’s positivity-negativity analysis also revealed a score of 87.95 percent positive reactions.

Meanwhile, Ahn Jae Hong took second place in the rankings with a brand reputation index of 6,175,595 for September.

Jo In Sung came in at a close third with a brand reputation index of 6,132,216, marking a 27.96 percent rise in his score since last month.

Han Hyo Joo rose to fourth place after seeing an impressive 137.95 percent increase in her brand reputation index since August, bringing her total score to 5,337,484.

Finally. Lee Byung Hun rounded out the top five for September with a brand reputation index of 4,286,520.

Check out the top 30 for this month below!