December Movie Star Brand Reputation Rankings Announced

Dec 29, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 21 to December 21.

Jung Woo Sung shot to the top of this month’s list after seeing a staggering 317.78 percent increase in his brand reputation index since November. The actor’s total score for December came out to 9,330,219.

High-ranking phrases in Jung Woo Sung’s keyword analysis included “12.12: The Day,” “Hwang Jung Min,” and “Lee Jung Jae,” while his highest-ranking related terms included “success,” “actor with a 10-million-moviegoer film,” and “thankful.” Jung Woo Sung’s positivity-negativity analysis also revealed a score of 88.92 percent positive reactions.

Kim Hye Soo rose to second place for December with a brand reputation index of 8,882,435, marking an impressive 148.00 percent increase in her score since last month.

Hwang Jung Min jumped to third place with a brand reputation index of 7,494,228, marking a whopping 332.73 percent increase in his score since November.

Go Yoon Jung took fourth place with a brand reputation index of 6,118,228, and Lee Byung Hun rounded out the top five with an index of 5,228,233.

Check out the top 30 for this month below!