January Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 4, 2023 to January 4, 2024. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 1,975,696, marking a 40.41 percent increase in his score since December.

NewJeans rose to second place with a brand reputation index of 1,601,186, marking a 10.21 percent increase in their score since last month.

Meanwhile, trot singer Lim Young Woong came in at a close third with a brand reputation index of 1,548,321.

Namgoong Min took fourth place with a brand reputation index of 1,099,879 for January, while Lee Jung Jae rounded out the top five with an index of 931,260.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. NewJeans
  3. Lim Young Woong
  4. Namgoong Min
  5. Lee Jung Jae
  6. ASTRO’s Cha Eun Woo
  7. Jung Woo Sung
  8. Kim Yoo Jung
  9. Jang Yoon Jung
  10. Ma Dong Seok
  11. Yoo Jae Suk
  12. Lee Hyori
  14. Kim Hye Soo
  16. Kim Jong Kook
  17. Jung Hae In
  18. BTS
  19. IU
  20. IVE
  21. Baek Jong Won
  22. Lee Chan Won
  23. Kim Ho Joong
  24. Park Seo Joon
  25. Lee Byung Hun
  26. Shin Dong Yup
  27. Jo In Sung
  28. Gong Yoo
  29. Han Hyo Joo
  30. TWICE

Watch Namgoong Min win the Daesang at the 2023 MBC Drama Awards on Viki below:

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And check out his award-winning performance in “My Dearest” below!

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