January Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from December 4, 2023 to January 4, 2024. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.
Soccer star Son Heung Min topped this month’s list with a brand reputation index of 1,975,696, marking a 40.41 percent increase in his score since December.
NewJeans rose to second place with a brand reputation index of 1,601,186, marking a 10.21 percent increase in their score since last month.
Meanwhile, trot singer Lim Young Woong came in at a close third with a brand reputation index of 1,548,321.
Namgoong Min took fourth place with a brand reputation index of 1,099,879 for January, while Lee Jung Jae rounded out the top five with an index of 931,260.
Check out the top 30 for this month below!
- Son Heung Min
- NewJeans
- Lim Young Woong
- Namgoong Min
- Lee Jung Jae
- ASTRO’s Cha Eun Woo
- Jung Woo Sung
- Kim Yoo Jung
- Jang Yoon Jung
- Ma Dong Seok
- Yoo Jae Suk
- Lee Hyori
- SEVENTEEN
- Kim Hye Soo
- BLACKPINK
- Kim Jong Kook
- Jung Hae In
- BTS
- IU
- IVE
- Baek Jong Won
- Lee Chan Won
- Kim Ho Joong
- Park Seo Joon
- Lee Byung Hun
- Shin Dong Yup
- Jo In Sung
- Gong Yoo
- Han Hyo Joo
- TWICE
Watch Namgoong Min win the Daesang at the 2023 MBC Drama Awards on Viki below:
And check out his award-winning performance in “My Dearest” below!
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