January Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from December 20, 2023 to January 20, 2024.

ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 3,346,111, marking a 4.90 percent increase in his score since December.

High-ranking phrases in Cha Eun Woo’s keyword analysis included “A Good Day to Be a Dog,” “solo album,” and “Wonderful World,” while his highest-ranking related terms included “transform,” “host,” and “grow.” His positivity-negativity analysis also revealed a score of 83.87 percent positive reactions.

Wanna One’s Park Ji Hoon shot to a close second after seeing an impressive 112.91 percent rise in his brand reputation index since last month, bringing his total score for January to 3,291,947.

Super Junior’s Kyuhyun climbed to third place with a brand reputation index of 3,043,878, marking a 74.03 percent increase in his score since December.

Highlight’s Lee Gikwang jumped to fourth place after seeing a staggering 601.71 percent increase in his brand reputation index, bringing his score for the month to 2,873,272.

Finally, Wanna One’s Kang Daniel rounded out the top five with a brand reputation index of 2,569,976, marking a 41.65 percent rise in his score since last month.

Check out the top 30 for this month below!

  1. ASTRO’s Cha Eun Woo
  2. Wanna One’s Park Ji Hoon
  3. Super Junior’s Kyuhyun
  4. Highlight’s Lee Gikwang
  5. Wanna One’s Kang Daniel
  6. SEVENTEEN’s Jeonghan
  7. TVXQ’s Yunho
  8. NU’EST and Wanna One’s Hwang Minhyun
  9. SEVENTEEN’s Jun
  10. BTS’s Jimin
  11. EXO’s Baekhyun
  12. TVXQ’s Changmin
  13. BTS’s Jungkook
  14. BTS’s Jin
  15. BTS’s V
  16. SF9’s Rowoon
  17. SHINee’s Onew
  18. SEVENTEEN’s S.Coups
  19. SEVENTEEN’s Mingyu
  20. SEVENTEEN’s Wonwoo
  21. Super Junior’s Kim Heechul
  22. SEVENTEEN’s Hoshi
  23. THE BOYZ’s Eric
  24. THE BOYZ’s Hyunjae
  25. SEVENTEEN’s Joshua
  26. BTS’s RM
  27. Wanna One’s Kim Jae Hwan
  28. THE BOYZ’s Juyeon
  30. SEVENTEEN’s Woozi

Watch Cha Eun Woo in “A Good Day to Be a Dog” with subtitles on Viki below:

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And watch Park Ji Hoon in his new drama “Love Song for Illusion” below!

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