January Boy Group Member Brand Reputation Rankings Announced

Jan 20, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from December 20, 2023 to January 20, 2024.

ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 3,346,111, marking a 4.90 percent increase in his score since December.

High-ranking phrases in Cha Eun Woo’s keyword analysis included “A Good Day to Be a Dog,” “solo album,” and “Wonderful World,” while his highest-ranking related terms included “transform,” “host,” and “grow.” His positivity-negativity analysis also revealed a score of 83.87 percent positive reactions.

Wanna One’s Park Ji Hoon shot to a close second after seeing an impressive 112.91 percent rise in his brand reputation index since last month, bringing his total score for January to 3,291,947.

Super Junior’s Kyuhyun climbed to third place with a brand reputation index of 3,043,878, marking a 74.03 percent increase in his score since December.

Highlight’s Lee Gikwang jumped to fourth place after seeing a staggering 601.71 percent increase in his brand reputation index, bringing his score for the month to 2,873,272.

Finally, Wanna One’s Kang Daniel rounded out the top five with a brand reputation index of 2,569,976, marking a 41.65 percent rise in his score since last month.

Check out the top 30 for this month below!