April Boy Group Brand Reputation Rankings Announced

Apr 13, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 13 to April 13.

SEVENTEEN held onto their spot at the top of the list this month with a brand reputation index of 4,139,221, marking a 2.22 percent increase in their score since March. High-ranking phrases in their keyword analysis included “CARAT,” “encore tour,” and “concert,” while their highest-ranking related terms included “perform,” “reveal,” and “sing along.” The group’s positivity-negativity analysis also revealed a score of 89.02 percent positive reactions.

NCT came in at a close second with a brand reputation index of 4,034,320, marking a 43.69 percent rise in their score since last month.

THE BOYZ maintained their position at third place with a brand reputation index of 2,689,841, while TWS took fourth place with a score of 2,369,830.

Finally, BTS rounded out the top five for April with a brand reputation index of 2,065,997, marking a 13.15 percent increase in their score since March.

Check out the top 30 for this month below!