June Advertisement Model Brand Reputation Rankings Announced

Jun 03, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from May 3 to June 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for June.

Son Heung Min topped this month’s list after seeing a staggering 282.95 percent increase in his brand reputation index since May. The soccer star’s total score for June came out to 4,901,999.

Byeon Woo Seok took second place on the list with a brand reputation index of 2,484,416, marking a 56.27 percent rise in his score since last month.

Lim Young Woong held onto his spot at third place with a brand reputation index of 2,233,670, marking a 61.76 percent increase in his score since last month.

IVE came in at a close fourth with a brand reputation index of 2,170,698, marking a whopping 238.70 percent rise in their score since May.

Finally, BTS rounded out the top five with a brand reputation index of 1,780,753, marking a 116.89 percent increase in their score since last month.

Check out the top 30 for this month below!