July Advertisement Model Brand Reputation Rankings Announced

Jul 30, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 3 to July 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for July.

BTS topped this month’s list after seeing an 89.35 percent increase in their brand reputation index since June, bringing their total score to 3,371,870 for July. High-ranking phrases in the group’s keyword analysis included “full group,” “economic effect,” and “ARMY.” while their highest-ranking related terms included “military discharge,” “commemorate,” and “congratulate.” BTS’s positivity-negativity analysis also revealed a score of 91.49 percent positive reactions.

Meanwhile, Lim Young Woong took second place for the month with a brand reputation index of 1,951,836.

Byeon Woo Seok came in at a close third with a brand reputation index of 1,854,290 for July.

BLACKPINK followed close behind in fourth place with a brand reputation index of 1,739,067, marking a 13.09 percent rise in their score since June.

Finally, IVE rounded out the top five with a brand reputation index of 1,462,160 for July.

Check out the top 30 for this month below!