11 Sexiest Outdoor Brand Models in K-Pop!

The best measure of success in K-Pop used to be that you appear in a cosmetic or Soju brand commercial. For male celebrities, it was more about electronics or auto brands.

But recently we’ve seen a new, if not somewhat odd, trend emerge among some of the most successful Korean stars – appearing in outdoor brand commercials!

From Big Bang to Lee Byung Hun, Korea’s top celebrities have modeled for the world’s largest outdoor brands. Here is a list of 11 sexiest outdoor brand models in K-Pop!

(Scroll through the list by clicking the blue arrow at the bottom right of the top image!)


Jo In Sung & Han Hyo Joo

Han Hyo Joo joined Jo In Sung as the main model for Korean mountain wear brand, Black Yak, this past March. Jo In Sung signed a modeling contract in 2011, shortly after his release from Korean Army.

Big Bang & Lee Yeon Hee

Big Bang and Lee Yeon Hee were picked as U.S. brand North Face’s Korean endorsers in 2011. Their photo shoot in New Zealand last year didn’t feature Daesung because of his car accident. Lee Yeon Hee and T.O.P’s couple spread was one of the most popular outdoor photo shoots at the time.

Lee Min Ho & YoonA

YoonA and Lee Min Ho were appointed to be exclusive models for French premium outdoor brand, Eider, in 2011 and are still representing the brand in Korea.

Lee Seung Gi & Lee Min Jung

Lee Seung Gi partnered with Lee Min Jung in 2010 to become exclusive models for Korean sportswear brand Kolon.

Kim Hyun Joong & Kang Sora

In April, it was revealed that Kim Hyun Joong and Kang Sora were named the newest duo for Center Pole, a Swiss trekking brand.

Kim Soo Hyun & miss A’s Suzy

Kim Soo Hyun and miss A’s Suzy are models for Korean outdoor brand Bean Pole. Extending on-screen relationship from “Dream High,” the two are now dubbed the “Soo-Su Couple” for their Bean Pole commercial.


T-ara was named the main model for Swiss outdoor brand Wild Roses this year and even released a CF before the whole Hwayoung controversy.


2PM is the main model for outdoor brand Nepa. Their commercial last year was one of the funniest TV ads in recent years!

Lee Byung Hun & Oh Yun Seo

Nautica launched a new ad campaign in Korea this month and they named Lee Byung Hun and Oh Yun Seo as their main models.

Won Bin & Hyun Bin

In 2011, Won Bin became the new face of K2 after Hyun Bin enlisted in Korean military.

Gong Yoo

Following his successful role in “Big,” Gong Yoo landed a endorsement deal with outdoor clothing brand, The Door.

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