JYJ Becomes First Idol Group to Endorse a Pharmaceutical Brand

JYJ has recently signed on to endorse the painkiller brand Penzal Q, and the first set of promotional shots have just been released. According to sources, the trio spent the Chuseok holidays shooting promotional materials and filming the CF. An official of the company has stated that, "The 3 members of JYJ went through the shooting of the ads with a high levels of passion and enthusiasm". The full CF will premiere domestically on October 1.

Sung Shi Kyung and JYJ Go Head to Head on the Charts

Ballad singer Sung Shi Kyung and JYJ’s come back has put other artists on the backburner as they completely take over the digital music charts in a race to first place! On September 15, the prince of ballads Sung Shi Kyung released his seventh studio album, his first in nearly three years. On real time charts like Melon, his title track, "I Like," has confidently taken first place, showing the enthusiastic support of his patient fans.

Wang Ji Hye Talks About Shooting Kiss Scenes for "Protect the Boss"

On the recently-aired "Protect the Boss X-File," Wang Ji Hye spoke about her kiss scenes with Ji Sung and JYJ’s Jaejoong, the drama’s two male leads. The actress expressed her initial nervousness in shooting the kiss scene with Jaejoong, but stated that once filming began, "I was nervous for nothing," and that, "We (herself and Jaejoong) are of the same age, and so I am comfortable with him."

JYJ’s Jaejoong Talks About His Drunk Acting on SBS "Protect the Boss"

On the September 10 broadcast of SBS’s "Protect the Boss X File," JYJ’s Jaejoong opened up about his drunk acting on his drunk acting. In a recent episode of the drama, he had gotten drunk with his co-star, Choi Kang Hee. When asked about it, Jaejoong said, "I don’t think I did a very a good job. Even up until the very end, I didn’t have the slightest clue as to what my limits were for the character Cha Moo Won."

"Protect the Boss" Named "Best Domestic Brand Promoting Drama"

Hit drama "Protect the Boss" has recently been praised for heavily incorporating Korean products, leading media to dub the series the "best domestic brand promotion drama." Korea media stated that, "Aside from historical dramas, most dramas use many foreign products, but ‘Protect the Boss’ has made sure that even the smallest of details contains domestic products, giving it the title of the ‘Best domestic brand promoting drama.’"

JYJ’s "In Heaven" Reaches 300,000 Pre-Orders on First Day

"In Heaven", JYJ’s first full-length Korean album, has attracted explosive interest, reaching 300,000 pre-orders on its first day alone. According to a representative, from 10 in the morning to 5 in the afternoon of September 9, pre-orders from major retailers on and out of Korea totaled 300,000 copies. Numerous online retailers temporarily disabled their ordering systems due to the large influx of traffic due to fans ordering "In Heaven".

SBS Extends Hit Series "Protect the Boss"

Following numerous rumors and speculation, it has now been confirmed that the hit drama "Protect the Boss" will be extended from 16 to 18 episodes. According to SBS, they have come to the decision to extend the hit series because, "there are many stories to be told yet." An additional two episodes will be added to the drama, extending its airing by another week.

JYJ Reveals Album Jacket and Track List for "In Heaven"

Following the release of their teaser for "In Heaven" and the formal start of JYJ’s Korean comeback, the jacket cover has been revealed, and the tracklist released. "IN HEAVEN" will feature songs from "Their Rooms", the band’s release earlier this year, as well as new songs previously performed during their 2011 world tour.