October Male Advertisement Model Brand Reputation Rankings Revealed

On October 29, the Korean Business Research Institute announced this month’s rankings for brand reputation among male advertisement models.

The rankings are based on the analysis of participation, interaction, and community indexes for 22,602,417 pieces of big data on 50 male advertisement models from September 27 to October 28, which is a 52.85 percent increase from the 14,788,071 pieces of big data analyzed for September.

Gong Yoo topped the list with a participation score of 84,794, interaction score of 1,740,887, and community score of 1,483,958 for a total brand reputation score of 3,309,639, a 777.48 percent increase from his September score of 377,176. He currently models for several products including SK Broadband’s BTV, the Kia K7, and Maxim’s Kanu Coffee, and he was recently announced as a “good model chosen by advertisers” by the Korea Advertisers Association.

Ma Dong Seok placed second with a participation score of 236,648, interaction score of 218,809, and community score of 1,273,320 for a total brand reputation score of 1,728,776. He is a quickly rising advertisement model, modeling for companies like Minute Maid.

Wanna One’s Kang Daniel took third with a participation score of 596,516, interaction score of 385,422, and community score of 189,642 for a total brand reputation score of 1,171,580, which is a 33.23 percent increase from his September score. Not only does Wanna One have several group advertisement deals with Lotte’s Yohi, K-Swiss, Eider, IVYclub, Hite Beer, and more, but Kang Daniel also has a solo advertising gig with ThinkNature.

Check out the top 30 below:

  1. Gong Yoo
  2. Ma Dong Seok
  3. Wanna One’s Kang Daniel
  4. Lee Sang Min
  5. Park Bo Gum
  6. Park Seo Joon
  7. Hyun Bin
  8. Kim Soo Hyun
  9. Song Joong Ki
  10. BIGBANG’s G-Dragon
  11. Jung Woo Sung
  12. Yoo Jae Suk
  13. Lee Byung Hun
  14. Jo Jin Woong
  15. Baek Jong Won
  16. Ryu Jun Yeol
  17. Park Hae Jin
  18. Lee Se Chang
  19. Seo Jang Hoon
  20. Kim Saeng Min
  21. Lee Jung Jae
  22. Hwang Chi Yeol
  23. Lee Min Ho
  24. Shinhwa’s Eric Mun
  25. Bae Jung Nam
  26. Namgoong Min
  27. Daniel Henney
  28. CNBLUE’s Jung Yong Hwa
  29. Jo In Sung
  30. Shin Dong Yup