October Male Advertisement Model Brand Reputation Rankings Revealed

Oct 29, 2017

On October 29, the Korean Business Research Institute announced this month’s rankings for brand reputation among male advertisement models.

The rankings are based on the analysis of participation, interaction, and community indexes for 22,602,417 pieces of big data on 50 male advertisement models from September 27 to October 28, which is a 52.85 percent increase from the 14,788,071 pieces of big data analyzed for September.

Gong Yoo topped the list with a participation score of 84,794, interaction score of 1,740,887, and community score of 1,483,958 for a total brand reputation score of 3,309,639, a 777.48 percent increase from his September score of 377,176. He currently models for several products including SK Broadband’s BTV, the Kia K7, and Maxim’s Kanu Coffee, and he was recently announced as a “good model chosen by advertisers” by the Korea Advertisers Association.

Ma Dong Seok placed second with a participation score of 236,648, interaction score of 218,809, and community score of 1,273,320 for a total brand reputation score of 1,728,776. He is a quickly rising advertisement model, modeling for companies like Minute Maid.

Wanna One’s Kang Daniel took third with a participation score of 596,516, interaction score of 385,422, and community score of 189,642 for a total brand reputation score of 1,171,580, which is a 33.23 percent increase from his September score. Not only does Wanna One have several group advertisement deals with Lotte’s Yohi, K-Swiss, Eider, IVYclub, Hite Beer, and more, but Kang Daniel also has a solo advertising gig with ThinkNature.

Check out the top 30 below: