May Male Advertisement Model Brand Reputation Rankings Announced

May 26, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from April 23 to May 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for May.

In his first-ever appearance in the rankings, actor Jung Hae In shot to the top of this month’s list with a brand reputation index of 2,113,677. The rising star recently enjoyed a surge in popularity after starring in the JTBC drama “Pretty Noona Who Buys Me Food.”

Jung Hae In’s highest-ranking related terms for May included “I like him,” “pretty,” and “handsome.” The actor’s positivity-negativity analysis also revealed a score of 81.87 percent positive reactions.

Gong Yoo took No. 2 on the list this month, with his brand reputation index rising 28.77 percent since April to a score of 1,586,732.

Wanna One’s Kang Daniel also saw a 6.15 percent increase in his score since April, claiming No. 3 in the rankings with a brand reputation index of 1,526,591.

Check out the top 30 below!