January Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 25 to January 26. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for January.

Gong Yoo topped this month’s list with a brand reputation index of 1,575,676. The actor’s highest-ranking related terms included “release,” “envy,” and “talk,” while his positivity-negativity analysis revealed a score of 74.03 percent positive reactions.

Celebrity chef Baek Jong Won took second place in the rankings with a brand reputation index of 1,316,871, while singer Yang Joon Il came in third with a total index of 1,227,975 for January.

Check out this month’s top 30 below!

  1. Gong Yoo
  2. Baek Jong Won
  3. Yang Joon Il
  4. Yoo Jae Suk
  5. Son Heung Min
  6. Hyun Bin
  7. Lee Byung Hun
  8. Jo Jung Suk
  9. Kang Daniel
  10. Kwon Sang Woo
  11. BIGBANG’s G-Dragon
  12. Namgoong Min
  13. Seo Jang Hoon
  14. Park Bo Gum
  15. Ha Jung Woo
  16. Jung Woo Sung
  17. Jang Sung Kyu
  18. Jung Joon Ho
  19. SF9’s Rowoon
  20. Ma Dong Seok
  21. Lee Sang Min
  22. Jun Hyun Moo
  23. Kang Ha Neul
  24. Shin Dong Yup
  25. ASTRO’s Cha Eun Woo
  26. Park Seo Joon
  27. Song Joong Ki
  28. Lee Si Eon
  29. Yang Se Hyung
  30. Lee Min Ho

Source (1)

Top Right Photo Credit: Xportsnews

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