September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 4 to September 3.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,021,770, marking a 67.97 percent increase in his score since August. High-ranking phrases in his keyword analysis included “news anchor,” “How Do You Play?”, and “You Quiz on the Block,” while his highest-ranking related terms included “host,” “return,” and “console.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 86.82 percent positive reactions.

Meanwhile, Kim Jong Kook took second place in the rankings with a brand reputation index of 1,638,021 for September.

Kim Min Kyung claimed third place on the list with a brand reputation index of 1,433,918, while Lee Seung Gi came in fourth place with a total score of 1,131,104.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kim Min Kyung
  4. Lee Seung Gi
  5. Ahn Jung Hwan
  6. Kang Ho Dong
  7. Song Ji Hyo
  8. Heo Jae
  9. Super Junior’s Kim Heechul
  10. Kim Jong Min
  11. Lee Dong Gook
  12. Shin Dong Yup
  13. Lee Kwang Soo
  14. Park Myung Soo
  15. Lee Sang Min
  16. HaHa
  17. Lee Soo Geun
  18. Kim Joon Ho
  19. Jun Hyun Moo
  20. Kim Gura
  21. Kim Dong Hyun
  22. Seo Jang Hoon
  23. Cha Tae Hyun
  24. Jung Joon Ha
  25. Kim Joon Hyun
  26. Tak Jae Hoon
  27. Yoo Hee Yeol
  28. Choi Yong Soo
  29. Yoon Jong Shin
  30. Lee Kyung Kyu

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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