September Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 5 to September 5.

MBC’s “How Do You Play?” topped this month’s list with a brand reputation index of 6,988,639, marking an impressive 84.17 percent rise in its score since August. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “Korean Broadcasting Awards,” and “news anchor,” while its highest-ranking related terms included “award,” “reunite,” and “form.” The program’s positivity-negativity analysis revealed a score of 86.07 percent positive reactions.

TV Chosun’s “Love Call Center” took second place in the rankings with a brand reputation index of 6,009,830, marking a modest 1.75 percent increase in its score since last month.

SBS “Running Man” came in third place after enjoying a 24.15 percent rise in its brand reputation index since August. The show’s total score for September came out to 4,762,767.

JTBC’s “Ask Us Anything” claimed fourth place with a brand reputation index of 4,693,170, while MBC’s “Home Alone” (“I Live Alone”) trailed close behind with a total index of 4,692,858.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Love Call Center”
  3. “Running Man”
  4. “Ask Us Anything”
  5. “Home Alone” (“I Live Alone”)
  6. “PPONG School”
  7. “Be My Daughter”
  8. “Divorced Singles”
  9. LOUD
  10. “Super Band 2”
  11. 2 Days & 1 Night Season 4
  12. “You Quiz on the Block”
  13. Radio Star
  14. “Kick a Goal”
  15. My Little Old Boy
  16. The King of Mask Singer
  17. “My Golden Kids”
  18. The Return of Superman
  19. “Tasty Guys”
  20. The Legend, The New Singer

Watch “How Do You Play?” with English subtitles here…

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…and “Running Man” below!

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