October Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from September 2 to October 2. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for October.

NewJeans held onto their spot at the top of the list this month, earning a brand reputation index of 1,984,428 for October. High-ranking phrases in the group’s keyword analysis included “music video,” “chicken dance,” and “duty free shop,” while their highest-ranking related terms included “hip,” “familiar,” and “new.” NewJeans’ positivity-negativity analysis also revealed a score of 82.50 percent positive reactions.

Trot singer Lim Young Woong rose to second place with a brand reputation index of 1,933,066, marking a 31.77 percent increase in his score since September.

Soccer star Son Heung Min took third place with a brand reputation index of 1,853,205, marking a 14.85 percent rise in his score since last month.

Son Suk Ku shot to fourth place after seeing an impressive 86.08 percent increase in his brand reputation index, bringing his total score to 1,700,767 for October.

Finally, IU rounded out the top five with a brand reputation index of 1,483,484, marking a 7790 percent rise in her score since September.

Check out the top 30 for this month below!

  1. NewJeans
  2. Lim Young Woong
  3. Son Heung Min
  4. Son Suk Ku
  5. IU
  6. BTS
  7. Jo In Sung
  9. Gong Yoo
  10. Lee Jung Jae
  11. Girls’ Generation’s YoonA
  12. Yoo Jae Suk
  13. ASTRO’s Cha Eun Woo
  14. Lee Byung Hun
  15. Kang Dong Won
  16. Lee Chan Won
  17. Shin Dong Yup
  18. Park Seo Joon
  19. Hyun Bin
  20. Kim Ho Joong
  21. Young Tak
  23. Han Hyo Joo
  24. IVE
  25. Kang Daniel
  26. Won Bin
  27. Jung Hae In
  28. Park Bo Gum
  29. Ma Dong Seok
  30. Han Ji Min

Watch NewJeans in their variety show “NewJeans Code in Busan” on Viki below:

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And watch Son Suk Ku in his hit film “The Roundup” (“The Outlaws 2”) below!

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