Celeb Trend: MCM Backpacks

The latest leather accessory favored by celebrities isn’t monogrammed with LV or covered in a brown check pattern. Rather, it’s emblazoned with an MCM and often decorated with diamond-shaped gold studs. MCM is a luxury leather goods brand from Germany which has become very popular in Seoul, as evidenced by the many Korean stars who can be seen holding its wallets, clutches, and handbags. However, it’s the backpack which is particularly ubiquitous right now; you might think that it’s difficult for a backpack to look anything but utilitarian, but the structured shape and the gold detailing make the MCM backpack a stylish favorite of celebrities. Check it out!

Style Through The Years – SNSD Edition

Celebrating SNSD’s 4th anniversary with a compilation of live and performance styles for their various songs starting from "Into the World" in 2007 and "Mr. Taxi" in 2011.

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So Ji Sub Chosen as Female Underwear Model

So Ji Sub was chosen as the model for the female underwear brand Vivian, announced by Vivian on August 4th. A representative of Vivian explained, “We will not have detailed information about the underwear on the advertisements anymore, we believe that now a male model will be more than able to portray the image of a female underwear brand. So Ji Sub is the first male to be chosen to portray a female underwear model, he will give an emotional message unlike other female models.”

Shin Se Kyung Resembles Olivia Hussey in Recent Jewelry Ad

The elegant Shin Se Kyung wowed netizens when photos of her recent campaign with jewelry brand Stonehenge were unveiled on August 3. In the three pictures, Shin Se Kyung’s classic features and refined styling drew comparisons to Olivia Hussey, whose extraordinary beauty in the 1969 film "Romeo and Juliet" continues to serve as a benchmark for many young Korean actresses over forty years later. It can’t be denied that Shin Se Kyung really calls to mind a modern-day Juliet in these photos! We think it was a great choice to keep the styling light, feminine, and pretty — it really complements the delicate jewelry she’s wearing.

Cosmetics Brand Overview: Etude House (Sandara Park, Park Shin Hye, Go Ara)

If your style is cute and feminine, and you can’t resist prettily packaged cosmetics, Etude House is the brand for you. The store’s distinctive faux pink roof overhangs an interior that’s as sweet and irresistible as cotton candy, and the store abounds with posters featuring a smiling Sandara Park, who eschews her crazy 2NE1 image in favor of a girlier style.

Celeb Style File: Lee Da Hae

Celeb Style File is our weekly in-depth look at a celebrity’s real-life style. This week, we’ve chosen to feature the beautiful Lee Da Hae, who shot to fame by starring in the hit 2005 drama "My Girl." Here we look at her public appearances during the past couple years.

Won Bin as K2’s Outdoor Model

K2 for this fall/winter season photo shoot have tried to portray an image as a “Total Outdoor brand” that incorporates many of its styles ranging from the “extreme line,” “comfort line,” to an “active line.” K2 tried especially harder to portray an image that meshed well with Won Bin which was both charismatic and trendy, which also fits in well with their stylish outdoor fashion. It is being said that during the photo shoot, Won Bin showed his professionalism as he monitored every single picture after the long photo shoot that went on till late in the night.

Nam Gyu Ri’s Explanation for Exposed Buttocks

Nam Gyu Ri’s agency provided an official explanation for a controversial fashion mishap through twitter. Nam Gyu Ri threw out the ceremonial pitch for the baseball game between LG Twins and Samsung Lions on July 29th, but her exceptionally short pants that revealed part of her buttocks became a controversial issue in Korea.