Shin Min Ah and Jo In Sung as Amore Pacific Hera Models

Shin Min Ah and Jo In Sung were chosen as Amore Pacific Hera’s new models. (Cosmetics Brand) On July 25th, Amore Pacific stated, “Shin Min Ah is ‘Contemporary Asian Chic’ that 20~30 something women like to follow, and she is an icon of this generation. We believed that she would be able to represent Hera the best.”

Park Si Yeon’s Legs Missing in Tub Photoshoot

Actress Park Si-Yeon appeared in a photoshoot that is gaining a lot of attention for a weird reason. Her legs are missing in the released photo! In early July Park Si-Yeon took part in a photoshoot with fellow actresses Jo Yeo Jung, and Nam Gyu Ri. The concept of the photoshoot was a special party at a hotel in the summer.

Jung Il Woo Transforms into a Hot Multi-sport Athlete!

Actor Jung Il Woo transformed into a hot multi-sport athlete in a recent photoshoot for fashion magazine Ceci. In this photospread which was shot under the concept of “Reality Bites,” the star was seen enjoying various sports such as kayaking and hiking while traveling Canada in order to find his true self.

Stars Love Rainstory Umbrellas

It’s rainy season here in Korea, which is no joke. If you go outside unprepared, there’s a high likelihood that you’re going to find yourself ducking for cover in the nearest store just so you can buy an umbrella. We’ve done this often enough that we’ve noticed umbrella displays prominently featuring photos of the SNSD girls, Kim Yu-Na, and Park Min Young among other celebrities. The brand is called Rainstory, and they sell cute umbrellas and rain boots. They also market themselves in a clever way, getting all the hottest celebrities to pose with their products. Check it out!

Who Wore It Best: Male Idol Groups in White Outfits

Male idol groups try out various styles throughout their career based on the concept of their albums, title tracks, and choreography. While their style range varies from funky hip hop, catchy vivid colored outfits, to stylish suits, there is one common concept that almost every male idol groups go through at least once, mostly earlier in their career: pure white outfits from head to toe.

G-Dragon Voted as This Era’s 3rd Most Influential Person in Fashion

Not only is G Dragon incredibly good looking, a rapper, a singer, a song writer, a producer, but now you can add a respected fashionista! We all knew that G Dragon was heavily involved with his love of fashion but a new poll has shown that he is officially an influence in the fashion world.