October Movie Actor Brand Reputation Rankings Revealed
On October 28, the Korean Business Research Institute announced the October brand reputation rankings for movie actors.
Ma Dong Seok topped the list following the success of his movie “The Outlaws,” which reached five million in attendance, and ahead of the November release of his new movie, “Brother.” Analysis of Ma Dong Seok’s brand revealed he is highly associated with the keywords “cool,” funny,” and “surprising,” with an overall 76.41 percent positive rating.
Lee Jong Suk took second place, and Gong Yoo followed in third. The brand reputation rankings for movie actors factor in participation index, media index, communication index, and community index when analyzing consumers’ brand consumption patterns.
The top 25 rankings are listed below:
- Ma Dong Seok
- Lee Jong Suk
- Gong Yoo
- Moon Geun Young
- Yoon Kye Sang
- Kim Soo Hyun
- Lee Byung Hun
- Choi Hee Seo
- Jo Jin Woong
- Yoo Ji Tae
- Lee Je Hoon
- Song Seung Heon
- Ryu Jun Yeol
- Park Sung Woong
- Kim Sung Kyoon
- Choi Min Sik
- Song Joong Ki
- Park Seo Joon
- Son Ye Jin
- Hyun Bin
- Jang Dong Gun
- Song Kang Ho
- Lee Jung Hyun
- Kim Hye Soo
- Kim Yun Seok
Source (1)
8
0
0
0
0
Comments