October Movie Actor Brand Reputation Rankings Revealed

On October 28, the Korean Business Research Institute announced the October brand reputation rankings for movie actors.

Ma Dong Seok topped the list following the success of his movie “The Outlaws,” which reached five million in attendance, and ahead of the November release of his new movie, “Brother.” Analysis of Ma Dong Seok’s brand revealed he is highly associated with the keywords “cool,” funny,” and “surprising,” with an overall 76.41 percent positive rating.

Lee Jong Suk took second place, and Gong Yoo followed in third. The brand reputation rankings for movie actors factor in participation index, media index, communication index, and community index when analyzing consumers’ brand consumption patterns.

The top 25 rankings are listed below:

  1. Ma Dong Seok
  2. Lee Jong Suk
  3. Gong Yoo
  4. Moon Geun Young
  5. Yoon Kye Sang
  6. Kim Soo Hyun
  7. Lee Byung Hun
  8. Choi Hee Seo
  9. Jo Jin Woong
  10. Yoo Ji Tae
  11. Lee Je Hoon
  12. Song Seung Heon
  13. Ryu Jun Yeol
  14. Park Sung Woong
  15. Kim Sung Kyoon
  16. Choi Min Sik
  17. Song Joong Ki
  18. Park Seo Joon
  19. Son Ye Jin
  20. Hyun Bin
  21. Jang Dong Gun
  22. Song Kang Ho
  23. Lee Jung Hyun
  24. Kim Hye Soo
  25. Kim Yun Seok

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