May Movie Star Brand Reputation Rankings Announced

May 30, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.

Youn Yuh Jung, who swept this year’s international awards circuit with her critically acclaimed performance in “Minari,” topped the list with a brand reputation index of 12,497,492 for May.

High-ranking phrases in the actress’s keyword analysis included “Minari,” “Oscar,” and “Best Supporting Actress award,” while her highest-ranking related terms included “award,” “thank,” and “congratulate.”

Song Joong Ki took second place in the rankings with a brand reputation index of 8,257,973, while Lee Dong Hwi claimed third with a total index of 6,159,894.

Lee Je Hoon came in at a close fourth with a brand reputation index of 6,019,774, and Gong Yoo rounded out the top five for May with a score of 5,374,042.

Check out the top 30 for this month below!