May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.

Youn Yuh Jung, who swept this year’s international awards circuit with her critically acclaimed performance in “Minari,” topped the list with a brand reputation index of 12,497,492 for May.

High-ranking phrases in the actress’s keyword analysis included “Minari,” “Oscar,” and “Best Supporting Actress award,” while her highest-ranking related terms included “award,” “thank,” and “congratulate.”

Song Joong Ki took second place in the rankings with a brand reputation index of 8,257,973, while Lee Dong Hwi claimed third with a total index of 6,159,894.

Lee Je Hoon came in at a close fourth with a brand reputation index of 6,019,774, and Gong Yoo rounded out the top five for May with a score of 5,374,042.

Check out the top 30 for this month below!

  1. Youn Yuh Jung
  2. Song Joong Ki
  3. Lee Dong Hwi
  4. Lee Je Hoon
  5. Gong Yoo
  6. Park Seo Joon
  7. Kim Ok Bin
  8. Hyun Bin
  9. Lee Byung Hun
  10. Son Ye Jin
  11. Yoo Ah In
  12. Song Ji Hyo
  13. Kim Hye Soo
  14. Jo Jung Suk
  15. Cho Seung Woo
  16. Kim Tae Ri
  17. Ha Jung Woo
  18. Jung Woo Sung
  19. Gong Hyo Jin
  20. Kim Nam Gil
  21. Lee Sun Gyun
  22. Yeo Jin Goo
  23. Lee Jung Jae
  24. Cha Seung Won
  25. Hwang Jung Min
  26. So Ji Sub
  27. Sung Dong Il
  28. Song Seung Heon
  29. Jang Dong Gun
  30. Kim Dong Wook

Watch Youn Yuh Jung in her drama “Never Twice” with subtitles below!

Watch Now

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