November Movie Star Brand Reputation Rankings Announced

Nov 12, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from October 9 to November 9.

Jung So Min topped the list with a brand reputation index of 6,670,575, marking a 46.45 percent increase in her score since October. High-ranking phrases in her keyword analysis included “Love Reset,” “Kang Ha Neul,” and “Yeol-Na couple,” while her highest-ranking related terms included “delightful,” “dynamic,” and “surpass.” Jung So Min’s positivity-negativity analysis also revealed a score of 81.75 percent positive reactions.

Meanwhile, Go Yoon Jung held onto her spot at second place with a brand reputation index of 5,472,003.

Kang Ha Neul came in at a close third with a brand reputation index of 5,297,506, marking a 14.70 percent increase in his score since last month.

Park Bo Young took fourth place with a brand reputation index of 4,436,696, marking a 76.07 percent rise in her score since October.

Finally, Lee Yoo Mi rounded out the top five for November with a brand reputation index of 4,268,949.

Check out the top 30 for this month below!