Super Junior, Big Bang, JYJ and BEAST to Take the K-Pop Wave Further in Latin America

Super Junior, BIG BANG, BEAST and JYJ, four of the top idol groups in Korea, are preparing a massive expansion, this time is Latin America’s turn. Recently, the last K-Pop concert to be held took place in Brazil with the United Cube concert. It became a huge success and after seeing the massive popularity and possitive response, BEAST announced….

[Soompi 2011] Most Noticeable Trends of the Year

With 2011 winding down, Soompi took a look back at the year and compiled a list of some of the major trends we’ve seen in the K-Pop industry. From K-Pop concerts popping up all over the world to celebrities openly dating, we’ve identified 7 trends that had a significant impact on the business. Here’s our list:

JYJ Against Over Consumption of Painkillers

JYJ joined in on a campaign against overconsumption of painkillers. Jong Geun Dang (A painkiller company) stated on December 27 that they would have a three month “Properly Using Painkillers” campaign beginning in January 2012. JYJ was chosen as the model for Jong Geun Dang’s most recognized product “Penzal Q.” Penzal Q showed their first advertisement for the campaign in a female magazine.

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