[Soompi 2011] Most Noticeable Trends of the Year

With 2011 winding down, Soompi took a look back at the year and compiled a list of some of the major trends we’ve seen in the K-Pop industry. From K-Pop concerts popping up all over the world to celebrities openly dating, we’ve identified 7 trends that had a significant impact on the business. Here’s our list:

JYJ Against Over Consumption of Painkillers

JYJ joined in on a campaign against overconsumption of painkillers. Jong Geun Dang (A painkiller company) stated on December 27 that they would have a three month “Properly Using Painkillers” campaign beginning in January 2012. JYJ was chosen as the model for Jong Geun Dang’s most recognized product “Penzal Q.” Penzal Q showed their first advertisement for the campaign in a female magazine.

JYJ’s Yoochun Proves his “Superior Genes” with Family Photos

Recently, photos titled “Park Yoochun’s Family Photos” have surfaced various internet communities. In them, JYJ’s Yoochun along with actor Park Yoo Hwan (“A Thousand Days’ Promise” and “Sparkling Sparkling”) and their mother smilingly brightly. All three have the same puppy eyes and sharp nose, earning them the title “superior genes.”