August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August… Continue reading August Male Advertisement Model Brand Reputation Rankings Revealed

7 Actors Making Their Long-Awaited Return To The Big Screen

Although South Korea has an impressive roster of stars in every field, there are select top stars that take long hiatuses between projects and are rarely seen outside the big screen. This amps up the excitement whenever these actors make casting announcements. Recently Insight compiled a list of seven actors who are making long-awaited comebacks to movies… Continue reading 7 Actors Making Their Long-Awaited Return To The Big Screen

July Movie Actor Brand Reputation Rankings Revealed

Movie actor brand reputation rankings have been released for the month of July. The Korean Business Research Institute analyzed 139,284,258 pieces of big data from June 28 to July 29, looking at interaction, media, communication, and community indexes. Song Joong Ki topped the list with a total brand reputation index of 23,494,489. Song Kang Ho followed up in second place with… Continue reading July Movie Actor Brand Reputation Rankings Revealed

Lee Jung Jae Shares His Most Fearful Moments As An Actor

Lee Jung Jae shared his innermost thoughts about his job and life. During a recent interview with GQ Korea magazine, he said, “I don’t think my job as an actor makes me special at all.” He added, “There’s really nothing different about me except that I can’t go out to public places that much. My… Continue reading Lee Jung Jae Shares His Most Fearful Moments As An Actor

June Movie Actor Brand Reputation Rankings Revealed

Kim Ok Bin is the first actress to top the monthly movie actor brand reputation rankings! The Korean Business Research Institute has revealed the June brand reputation rankings for movie actors based on interaction, media, communication, and community indexes of 80,571,958 pieces of big data. This is a 22.24 percent increase from the 65,914,318 pieces of big data… Continue reading June Movie Actor Brand Reputation Rankings Revealed

Lee Jung Jae Reveals The Reason For His Lack Of Drama Appearances

Actor Lee Jung Jae has revealed the surprising reason he rarely appears in dramas. Lee Jung Jae recently sat down for an interview ahead of the release of his upcoming movie “Warriors of the Dawn.” He spoke about the cold and self-centered nature of many of his recent characters such as Lee Ja Sung in… Continue reading Lee Jung Jae Reveals The Reason For His Lack Of Drama Appearances

May Movie Actor Brand Reputation Rankings Revealed

The Korea Business Research Institute has revealed brand reputation rankings for movie actors based on their findings from 65,814,318 pieces of data on 50 actors between April 18 and May 19. The scores were calculated based on data from social media, number of shares, and comments in the community. First place went to Lee Sung Min,… Continue reading May Movie Actor Brand Reputation Rankings Revealed

March Film Actor Brand Reputation Rankings Revealed

The Korea Business Research Institute revealed their March brand reputation rankings for film actors based on their findings from 36,256,666 pieces of data gathered from February 17 to March 17. “Goblin” star Gong Yoo takes first place for the third month in a row with a score of 5,681,565. This is a 47.04 percent increase… Continue reading March Film Actor Brand Reputation Rankings Revealed

February Film Actor Brand Reputation Rankings Revealed

On February 18, the Korea Business Research Institute revealed their brand reputation rankings for film actors based on their findings from 72,745,586 pieces of data gathered from January 16 to February 17. “Goblin” star Gong Yoo takes first place for the second month in a row with a score of 10,728,767. He enjoyed a 39.24… Continue reading February Film Actor Brand Reputation Rankings Revealed

Celebrity Couples Who Went Public With Their Relationships On New Year’s Day

If the past dictates the future, a secret celebrity romance is on the brink of going public! Every New Year’s Day for the past four years, Korean celebrity news outlet Dispatch has officially announced a new couple. Who might be going public this year? No one knows for sure, but let’s take a look back… Continue reading Celebrity Couples Who Went Public With Their Relationships On New Year’s Day